Built for founders past $100k/mo
Build a bench of 20 micro-affiliates. Get 5 posting in 14 days.
The working playbook I use to turn scattered creator outreach into a weekly operating rhythm. You get the daily moves and the scripts that keep each creator moving.
- Set the payout and creator profile before the first DM goes out
- Build a prospect list around buying context, not follower count
- Move replies into a one-page brief while interest is still warm
- Track every post, pay fast, then refill the list each Monday
I have watched strong creator lists die in a spreadsheet. The programs that win shorten the gap between a creator saying yes and publishing. That speed compounds. This playbook is built around it.
Get the free 14-Day Starter
Get the complete field guide. My team may reach out with help applying it to your brand.
Inside the field guide
Outreach that gets replies
Fast briefs and first posts
Pay, score, refill
Your 14 days
A working rhythm, built one block at a time.
- Days 1–2
Lock the offer
- 3–5
Start conversations
- 6–8
Send tight briefs
- 9–11
Get posts live
- 12–14
Pay and refill
Built for
- Founders past $100k in monthly revenue
- Brands with a proven product and clear customer
- Operators who can contact creators each weekday
- Teams ready to pay quickly when work goes live
Skip this if
- Creator outreach has no owner
- Custom negotiations happen before basic fit is clear
- Payment takes weeks after a post goes live
- The goal is one viral hit instead of a durable bench
The details
Read this before you start.
This is an operating guide
Each section gives you work to complete that day. By day 14, you have a live creator bench and a calendar for keeping it full.
The sequence matters
A good script cannot rescue a vague offer. Lock the economics first, then recruit people who can explain the product in their own voice.
Existing creator work fits
Use the guide to turn occasional posts into a measured cadence. Keep the people who ship. Replace the ones who stall.
Plan one focused block each day
Most days need outreach and follow-up, not another meeting. Protect the block until the weekly loop becomes routine.